Better Than Chocolate + Peanut Butter
Jane Carter Jane Carter

Better Than Chocolate + Peanut Butter

Experience the Perfect Blend: Introducing Mighty Mastermind Coaching + Group-Mentorship Program! Inspired by the iconic Reese's ad, discover how combining the richness of personalized coaching with the depth of group support creates a transformative experience. Enjoy in-depth sessions, expert trainings, and a 2-day retreat, all in one delicious program. Unwrap success today!

Read More
Are You a One-Buttock Player?
Jane Carter Jane Carter

Are You a One-Buttock Player?

The Power of 'One-Buttock' Marketing According to Conductor Benjamin Zander. Learn how classical pianist's rigid precision transformed into emotional power, as fear gave way to passion. Discover why solopreneurs should embrace their purpose, align with their audience, and take meaningful risks for effective marketing. Explore the concept of 'one-buttock marketing' and its potential to inspire and connect.

Read More
The Truth About What Got Me There
Jane Carter Jane Carter

The Truth About What Got Me There

Discover the Real Story Behind My Backpacking Adventure: Triumphs, Struggles, and the Power of Community. Join The Mighty Mastermind - A Unique 9-Month Coaching & Group-Mentoring Program for Solopreneurs. Experience Accountability, Insight, and Growth Like Never Before. Limited Spots Available. Apply Now!

Read More
Signed, Sealed… Derailed.
Jane Carter Jane Carter

Signed, Sealed… Derailed.

Turning 30 was a big deal for me (cue eye-roll at my younger self), but my artistic friend made it unforgettable. Amidst the dance party plans and creative touches, a last-minute hiccup taught me the importance of clarity. Just like in solopreneurship, where skills, materials, and marketing are top-notch but a CTA is overlooked, my friend's forgotten invitations highlighted the need for a strong 'next step.' Whether it's a 'Schedule your free consultation' button or a straightforward 'Buy Now,' guiding your audience ensures engagement and confidence. So, take a cue from my birthday saga, review your content, and let your CTAs shine!

Read More
“What Do We Want?” - No Idea. “When Do We Want It?” - NOW!
Jane Carter Jane Carter

“What Do We Want?” - No Idea. “When Do We Want It?” - NOW!

Nancy, a Virginia Real Estate Expert, reveals the hidden secret behind finding your dream home. Learn why what people express isn’t always what truly resonates, and how this insight can revolutionize your approach to decision-making. Uncover the wisdom that drive Tinder’s success and explore how understanding human nature can transform your business strategy today.

Read More
Create The Exact Business You Want
Jane Carter Jane Carter

Create The Exact Business You Want

Embrace Adventure and Success! Uncover the secrets of crafting the perfect business while I explore nature's wonders and gather metaphors for upcoming newsletters. Remember, vacations are vital for fresh perspectives on life and business. Watch my video on creating your ideal business and life. When was the last time you envisioned your dream business and took imperfect action towards it?

Read More
Make Your Business a Blockbuster
Jane Carter Jane Carter

Make Your Business a Blockbuster

Turning Limitations into Blockbusters. Explore how Steven Spielberg's creative prowess shone through adversity, from the mechanical shark setbacks in Jaws to the birth of Indiana Jones. Learn the power of embracing limitations and the role of the 'Movie Brats' mastermind group, including luminaries like Martin Scorcese and George Lucas. Unveil the transformative potential of collaborative genius. Stay tuned for details on this year's Mighty Mastermind, a game-changing experience for solopreneurs ready to amplify their business.

Read More
What Can You Do That Isn’t So Useful?
Jane Carter Jane Carter

What Can You Do That Isn’t So Useful?

Discover the Importance of Unplugging and Unwinding: A Reflection on Work-Life Balance. Join me in embracing intentional rest and play, away from screens and to-do lists. Read a book, savor your coffee, relive happy memories with a song – let's break free from the 'usefulness' trap and rejuvenate together.

Read More
What Whales and Clients Share In Common
Jane Carter Jane Carter

What Whales and Clients Share In Common

Discover the beauty of embracing the present moment through the captivating tales of solopreneur life and whale encounters. Join my journey of surrendering to the ocean's allure and the wisdom it holds for business success. Learn how being present, appreciating the process, and delighting in the moment can attract both clients and life's wonders. Dive into my insightful reflections and find inspiration to infuse delight into every aspect of your journey. Read on for a refreshing perspective on business, life, and the energy that connects them all.

Read More
That Was Close
Jane Carter Jane Carter

That Was Close

Discover the story of a close encounter with a movie star while taking a picturesque shortcut. Learn how this near-miss incident relates to the world of business automation. Just like steering clear of unexpected obstacles, managing automation in your marketing requires vigilance. Find out how to infuse your automated communications with a personal touch and maintain an authentic presence. Keep your hands on the wheel of your business while enjoying the benefits of automation.

Read More
“Hillbilly Flamenco”: What’s your unusual elevator-pitch?
Jane Carter Jane Carter

“Hillbilly Flamenco”: What’s your unusual elevator-pitch?

Learn how to craft an attention-grabbing elevator pitch that leaves a lasting impression. Uncover the power of creative metaphors and clever wording to captivate your audience's curiosity. Let your clients and customers inspire your unique description, and watch your business thrive. Embrace the art of playfulness and find your own "Hillbilly Flamenco" pitch that sets you apart from the crowd. Ready to create a marketing hook that sticks? Welcome to the world of unconventional storytelling for success. Your resident "therapist for your business" awaits your breakthrough!

Read More
The Cookie Monster Factor
Jane Carter Jane Carter

The Cookie Monster Factor

Discover the transformative power of the "Cookie Monster Factor" in achieving success as a coach or therapist. Learn how embracing your desires not only leads to personal freedom but also enhances your marketing efforts and client service. Just like the Cookie Monster's unapologetic pursuit of cookies, stating your wants clearly drives your vision forward and attracts the right opportunities. Embrace this mindset to follow your true passions, serve clients effectively, and turn your dream vision into reality.

Read More
Oh, The Places You’ll Go
Jane Carter Jane Carter

Oh, The Places You’ll Go

Disappointing Commencement Speaker and Inspiring Lessons: A Look at Graduation Speeches. A recount of a lackluster graduation speech by an ex-President turned partygoer, contrasted with other alma mater's impressive guests. Exploring the impactful speech of Liz Cheney at Colorado College, emphasizing courage and kindness. Unveiling the four recurring themes in commencement speeches: dreaming big, hard work, embracing failure, and kindness. The article suggests that these lessons are not only relevant to graduates but also applicable as sound business advice.

Read More
Squirrel!
Jane Carter Jane Carter

Squirrel!

Navigating the Temptation of Shiny Object Syndrome in Business: Insights from Duplass Brothers and Creativity. Discover how filmmakers Mark and Jay Duplass compare the allure of new projects to 'affairs' in their book. In entrepreneurship, facing the allure of 'Affair Business' is common - a diversion from the original goal. Learn to identify genuine change needs versus mere resistance. Stay committed, seek coaching if needed, and allow time for growth. Self-awareness is the key to distinguishing creative impulses.

Read More
The secret to great work
Jane Carter Jane Carter

The secret to great work

Unlock Your Creative Potential: Embrace the Power of Being Prolific with Expert Copywriter Laura Belgray's Insights at the 'Shrimp Club' Mastermind Retreat in NYC. Discover How Creating Abundantly Fuels Success and Overcomes Perfectionism. Start Cultivating Your Creative Habit Today!

Read More
Make Your Business Yummy (Hospitality Makes The Difference):
Jane Carter Jane Carter

Make Your Business Yummy (Hospitality Makes The Difference):

Restaurateur Danny Meyer believes that solo guests who visit his restaurant for a meal pay the ultimate compliment. Discover why Danny Meyer's philosophy of hospitality and creating positive experiences is inspiring. Find out how you can make people feel special in your business and create soulful experiences that keep customers coming back. Share your thoughts on adding a thoughtful touch to your services. Bon Appétit!

Read More
"I Out-NPR-Ed Myself": The Importance Of A Strong Call-To-Action On Your Website
Jane Carter Jane Carter

"I Out-NPR-Ed Myself": The Importance Of A Strong Call-To-Action On Your Website

I've been doing website-reviews for several clients this week, and keep running into call-to-action buttons that say things like, “Reach Out”, or “Let's Chat", or “Explore More”. But these solopreneurs don't want prospects to just “reach out.” A vague or weak call-to-action is confusing, and leads to inaction.

Read More