You can have your Dream Business.

I’ve been there.

If you’re like most of the solopreneurs I coach, you’re passionate about your work, and you’re damn good at what you do. But running a business can make all your inner “stuff” come up—especially if you’re a sensitive, heart-driven business owner. You may struggle with overwhelm, feeling “lost” with marketing, or wondering where to focus your attention & energy (so many shiny objects!).

I get it. I know what it’s like to wonder if you’ve got what it takes in business.

While building a thriving therapy practice, then my business-coaching practice, I had to learn that there wasn’t one technique or magical tactic that would make it all work. Success comes from the inside out. I went all-in (investing thousands of hours in learning, tens of thousands of $$ in coaching programs, and helping hundreds of solopreneurs) to develop a unique combination of strategies & mindset skills that help business owners get out of their own way, make more money —and have more fun in the process.

After almost a decade as a business coach, I still love helping solopreneurs:

  • Find joy and purpose as they serve their clients.

  • Have a business aligned with their values & personality.

  • Find themselves saying,  “I can’t believe I get paid so well to do work I love so much!”

No matter how much you struggle with “stuckness,” lack of clarity, perfectionism (or feeling convinced you’re an imposter):

You can do this. 
 In fact, if you’re like most of the people I work with, you’re sitting on a gold mine and don’t even know it.

You can have more fun, money, and freedom in your business —while also loving who you are in the process. Let’s chat about what’s going on in your business, discuss your goals and challenges, and explore whether coaching is a good fit for you.


“Jane is a rare combination of friendly warmth and shrewd business sense. She cuts through the clutter and noise and helps entrepreneurs grow the business that's right for them, rather than the one the noisy business-coaching landscape is telling us to.” -Katherine Zavodni, kznutrition.com

A Little More About Me…

As both a business coach and a psychotherapist, I love helping people navigate the path to a meaningful life. I apply these principles in my own life in the mountains of Asheville, NC, where I'm an outdoorswoman, world-traveler, dog-mama, local-beer-snob, and coffee-shop connoisseur.

I have a Master’s degree in Counseling from Vanderbilt University, a B.A. in History from Colorado College, and a habit of buying books faster than I can possibly read them all. I also love listening to, and being a guest on, great podcasts.

Coaching (especially 1-1 coaching) lights me up. Here’s what makes me different:

As your business coach, I won’t:

  • Push you to “Crush it,” “10x it!”, or “Make your business your bitch!”, or

  • Insist that you “raise your vibrations,” or peddle passive, vaguely-spiritual concepts.  (My clients call me “Grounded-Woo”: I value spirituality & the power of intention, but combine it with clear action). 

I will:

  • Give you a combination of strategy, mindset-shift, and warm accountability to make consistent progress toward your goals.

  • Be a business coach who really cares about you and your business, and who tailors the insight specifically to you.

“You Remind me of Ted Lasso! It’s coaching for my business, but it feels very personal and uplifting, too.” -Jennifer W.

Read more about my services, get some of my free resources,  and sign up for my popular email-newsletter to learn more. Or let’s hop on a call:

My Values

Business, like life, goes better when we follow some core principles. These are the guiding values of my Business Coaching:

  • The world needs your work. Having a thriving business allows you to serve your deeper purpose in the world.

  • It can (and should) be fun. Starting and running your business doesn't have to be a struggle. Hard work, yes; torturous uphill-slog, no.

  • Knowledge isn’t enough. We also need the encouragement, motivation, and energy of others to help us put knowledge into practice. "If information was the answer, we'd all be billionaires with perfect abs." -Derek Sivers 

  • We can’t wait for the fear to go away before taking action. Courage isn't the absence of fear; imperfect action is the only way forward. The confidence comes after we leap. "We become who we pretend to be". -Kurt Vonnegut

  • Making good money is a great thing. It allows us the freedom to have balanced lives, which in turn helps us to be happier & more present at work. It allows us to bless others, and to serve our clients well.

  • You can have what you want. The "permission fairy" isn't coming to deem you worthy of your dreams. Waiting for permission and worthiness might mean never getting started. It’s time to go for it.

Q: But Jane, can you help someone who does what I do?

A. I started out coaching other therapists in private practice, but quickly realized that many other solopreneurs face the same types of questions and challenges! Over the years, I’ve worked with coaches, nutritionists, copywriters, fitness trainers, designers, artists, adventure-travel guides, enneagram experts, body liberation specialists, PR agents, private chefs, handymen, realtors, retreat-leaders, wine educators, web designers, and even a skateboard-park owner.

During our Clarity Call, we can talk about your specific business and whether I’m a fit to help you reach your goals.

Q: You’ve talked about mindset and values. What about business strategy?

A: While I love helping solopreneurs find clarity and confidence, I also teach skills in marketing, systems, pricing, productivity, and sales. (If you’re looking for help with specific technology, I may not be your gal). We’ll tailor the strategy to your business together.

  • "Jane is Amazing! I was feeling burned out and wanted to figure out what changes to make in my life and business. Jane helped me to figure out what I want both personally and professionally, and to see what gifts I bring to the table. If you want to figure out what's keeping you from being your best and/or planning for the business of your dreams, then you must meet with Jane!”

    Dr. Tanisha Pitre, Clinical Psychologist

  • "Coaching helped me to break through the ‘shoulds’ and realize I could offer my services in a way that felt authentic. My confidence about selling and putting my voice and ideas out into the world increased dramatically. Almost immediately after working with Jane, I sold a 5-day mini-course to 8 people and sold a one-to-one coaching package. If you need the encouragement to jump forward and ‘do it scared’, Jane is the person to help you get there!"

    Leanna Fallis, RN, rootbloomwellness.com

  • “Jane is fun and light! She gets to the heart of the issue quickly and offers valuable and workable solutions. Coaching with Jane is a great investment in yourself and will pay dividends in your business in future.”

    Dr. Nicole, www.rysemorcoaching.com

  • “I am benefitting HUGELY from Jane's coaching skills as I shift to focus to incorporate more of an experiential focus in my work. If you are a solopreneur, Jane has varying levels of support that are blowing my mind! I am only three months in and I can feel my mindset shifting to incorporate larger dreams and 'Bigger Mountains!'. “
    Sommerville Johnston, www.aspenrootscollective.com

  • “There are so many business “formulas”, “solutions”, and “shoulds” out there to try to plug into, but Jane helped me identify what really works for me. Jane helped me get so much more clarity, which has been huge for me and my business. I’m getting more done, holding higher standards, attracting high-quality clients, and feeling like my business is aligned with my self and values.”
    Hart Dalhauser, mymosaicrealty.com

  • “Jane is a master at helping you dig into the mindset issues holding you back and all the sneaky ways they show up (even ways you're not aware of). She's a one-of-kind listener and her creativity shines through when she's brainstorming with you. She provides encouragement and strategies to get you and your business to the next level.”
    Diana Garcia, nurturingmindscounseling.com

  • “My business income has increased $65k in the year we’ve worked together! Coaching with Jane has transformed the way I run my business and deeply impacted the way I live my life. She hold my feet to the fire in the most gentle, kind way possible, and is the best mindset coach I’ve ever had.”

    Jenn Fredette, therapyforthinkers.com

  • “Jane has the ability to listen and actually HEAR what you need and can find gentle yet effective ways to help you see an actionable way forward. She has a way of extrapolating the information and getting it across to you so it makes sense and sticks!”

    Oraine Ramoo, Camhanach Counseling Services

  • “As a psychotherapist making the move from agency work to a private-pay solo practice, I came to Jane with a lot of fear-based mindsets. She helped me plug back into my joy and purpose so I could give myself permission to build the practice that’s right for me. With Jane’s support, I raised my fee, improved my screening and consultation process, am seeing a panel full of my ideal clients, and have finally learned to celebrate each success!”

    Dawn Lawhon, drdawnlawhon.com

  • “Before I started working with Jane, I felt like a baby bird stuck in a nest. I was in a rut and had little compassion for myself or my business. Jane's knowledge, warmth, and practical tools helped me develop self-compassion and move forward in my business. Jane helped me see potential in myself I didn't think I had. She created a supportive community of like-minded, sensitive entrepreneurs and I felt welcomed from the moment I joined. Working with Jane was exactly what I needed, and now I feel ready to fly!”

    Liz Gray, organize-and-thrive.com

  • “If you are a sensitive, deep-thinking person who struggles with overthinking or perfectionism, Jane is THE coach for you. She blends her warm, understanding presence with laser-focused questions to get to the root of your business needs. If you are just starting out, struggling with imposter syndrome, feeling stuck or overwhelmed, or not sure how to take the next step, give Jane a call.”

    Arianna Smith, www.thecopycove.com

  • “I felt like I was all over the place, and wasn't sure what I wanted my business to look like. Now I’m making more money and taking better care of myself. Jane is thoughtful, knowledgeable, and genuinely cares about her clients. I've felt so supported this entire time, and I’m grateful someone referred me to her.”

    Natalie Higgins, www.higginswellness.com

  • “I needed a way to create a sustainable business that honored the life I wanted. Jane is great at challenging you in a kind way; she helped me get super clear on the schedule that would support me financially, emotionally and in ways I hadn’t even thought about. It’s amazing; I never would have done that without this coaching.”

    Jamie Earnhardt, LCMHC, www.jamieearnhardt.com

  • “Jane helped me identify that I wasn't asserting enough that I really know my stuff. And that's the key to unlocking revenue. Jane helped me organize a plan of attack for monetizing my efforts. When you are on your own, options can be overwhelming; it's hard to get moving. Jane will get you off your ass and getting it done.”

    Kevin Day, www.openingabottle.com

  • “Jane was exactly what I needed from a business coach. She helped me to gain clarity, as well as create a business that I absolutely love. I’m now working less and making more money as a result of the clearer niche and focus that Jane helped me to uncover.”

    Cindy Norton, mountainpracticejourneys.com

  • “Jane is a rare combination of friendly warmth and shrewd business sense. She cuts through the clutter and noise and helps entrepreneurs grow the business that's right for them, rather than the one the noisy business-coaching landscape is telling us to. She has helped me grow the confidence and skills to move forward and build the business I have been dreaming of. And best of all, she's a therapist, so she is especially skilled at identifying where your mindset and limiting beliefs are getting in the way.”

    Katherine Zavodni, RD, www.kznutrition.com

  • “Jane gave me specific, concrete, empowering tools and strategies that helped me move through a big transition in my business with ease and confidence. If you're looking for some support with starting, expanding, or carrying your business through a big change, I'd highly recommend reaching out to Jane for her invaluable business savvy and her encouraging, down-to-earth approach!”

    Carolyn Brown, www.bravesongcc.com

  • “Working with Jane has been so helpful. I walked in with the "I don't even know what I don't know" mindset, and after a few sessions, had an actionable business plan outlined. Jane was instrumental in building my confidence to take big leaps and follow big dreams.”

    Lindsey Brock, www.thebreakupcoach.org

  • “Coaching helped me to be confident in in my value as a therapist, and asking to be paid for it. I’ve raised my fees, I am more confident in how I talk about my business in face-to-face marketing situations, and more confident networking with other providers. This has been tremendously helpful.”

    John Riley, LPC www.mebanecounseling.com

  • “Jane not only changed the way we see our business, but the way I see business in general. She fleshed out the beating heart and soul of our business, made us look closely and carefully at our work, and reinvigorated my commitment to what we do and how we do it.”

    Lauren Harr, Gold Leaf Literary Services

  • “After coaching sessions with Jane, I feel so much more confident talking about my practice and networking. She really helped me narrow down my niche and speak to my ideal client. Our work together has changed my relationship to money and my business. To this day I still use several of the tools and resources she shared with me.”

    Meghan Coltrane, LPC www.meghancoltrane.com

  • “Before I started working with Jane, I knew I was good at what I did, but lacked direction on processes, my presentation on what & how I offered my services was unclear, and I didn't have a good pricing structure. Since coaching with Jane, I have clarity in what I expect from my clients & what they can expect from me, and pricing with a more deserving return for my services. I love working with Jane because she is so knowledgeable and the way she approaches her coaching is direct, clear and full of great tools for her clients.”

    Camille Stimach, www.moneytrackwnc.com

  • “Before my work with Jane, I was feeling lost and directionless in my business. Jane really helped me narrow my focus and created the structure I needed to be able to press forward with the endeavor I felt most called to at the time. I love the sacred space she creates and how she allowed me to show up fully in all of my imperfection. My work with Jane created the most lucrative and life-giving business opportunities I have ever had and I am forever grateful.”

    Monica Leblanc, www.empoweredennegram.com

  • “I've been so lucky to have Jane as a friend and consulting colleague. I can't tell you how many ideas I've run by her to get her take, not to mention the ways her mindset magic has gotten me re-centered when I've felt freaked out. Jane's calm exterior hides an incredibly active, sharp, business-brilliant mind and a deep understanding of how we get in our own way and what to do about it.”

    Allison Puryear, Abundance Practice Building, www.abundancepracticebuilding.com

  • “I was struggling to get clarity in my new business. With some hard questions and guidance, Jane helped me learn that I'm in relationship with my business, and with myself as a business owner. Well, it's happening: I have clients now, I have confidence, I feel like a badass, and I'm in it to win it! Investing in the future of my business has been totally worth it.”

    Robin Payne, www.auxiliumworks.com

  • “Jane and her money wisdom motivated me to change my business. I am making more money than I ever have! Thank you Jane for being such an inspiration.”

    Dr. Shannon South, www.drshannonsouth.com

  • “Jane is a wonderful coach to work with. She starts with your money story and then utilizes this to design the practical steps you need to take to grow your business. She is sharp, super insightful, and profoundly warm in her approach. She helped me to increase my confidence and bottom line. I recommend her highly and without reservation.”

    Nathilee Caldiera, Ph.D., www.talkingforwellness.com

  • “Last year, when I was ready to uplevel my practice, Jane worked with me to gain clarity and get organized. Most of all, Jane saw my strengths and helped me move toward a practice where my clients and I are getting the most out of our experience. On top of being a great listener, Jane exudes enthusiasm and warmth. I’m deeply grateful for her insight and guidance.”

    Gordon Smith, LPC, www.giftedandgrowing.org

  • “Jane was instrumental in helping me clarify the things that I want to focus on in my business, and with whom I want to work. She inspired me to think about my work from a different angle--one that will ensure that I get more joy in my day to day tasks and bring more joy to them as well. She also helped me assess how I can be more effective and earn more money, two things any business woman wants!”

    Caroline Green Christopholous, Gold leaf Literary Services www.goldlefliterary.com

  • “Coaching was a great balance of support and challenge, and I took risks I wouldn’t have otherwise! I also appreciate that Jane was gentle and steady, rather than pushy. I was able to create a lot more space in my schedule, take care of myself, and have more time for my kids.”

    Sarah Kate Valatka, sarahkatevalatka.com

  • “Working with Jane was an extraordinary experience. I found her to be grounded, authentic, and that she has an innate ability to provide safe space for small business owners. She was great at encouraging growth, bringing in both new ideas and ways to challenge old patterns and belief systems.”

    Dani Bryant, danibryant.com

  • “Jane was invaluable to me during a big transition in my business. Her coaching provided me with confidence as I navigated a series of tough decisions I had been avoiding for too long. With a focus on mindset, development of value-based goals, and a month-by-month action plan, I am shocked at the progress after just a six of months and delighted by the financial results! I would highly recommend Jane to anyone looking to break out of a business grind.”

    Josh Wellman, Beardo Web Agency

  • “Some coaches only focus on the concrete steps. Jane holds space for what’s going on internally with your mindset, even as you’re pushing forward through your goals. It’s the perfect blend of the practical, the emotional, and even the spiritual.”

    Dawn Gabriel, faithfringes.com

Let’s get started. Schedule your free clarity call now.