Bee Your Authentic Business: Navigating the Dance Floor of Marketing to Your Ideal Client

I was going to tell a story about narrowing your marketing & service to fit your Ideal Client.

Instead, I'm going to let my favorite early-90s music video do the work (quick, let me put on my flannel shirt and matte lipstick).

Here's the short video (click here). I tear up with joy every time I watch it:

4 minutes well spent. We've all been this girl.

Who's in your field of dancing bees? How can you make them feel seen and valued like this?

As Seth Godin says, focus on the smallest viable audience, the ones who “get it.” They'll tell the others. Your business will grow. (And you'll change lives).

You're not for everyone. That's okay fantastic.

Stop trying to appeal to the masses, you delightful little weirdo, you.

Your "bees" need you to be you.

p.s. Got a specific business topic you'd like me to address? Let me know! I'll either write a newsletter about it, or maybe even make you a video response.