The Fortune Is In The Follow-Up

With my 6’1 stature, I have endured approximately 38,956 instances of being asked “Did you play basketball?”

(My favorite suggested-retort was “No, did you play mini-golf?”— but I’d never be snarky enough to actually say it to someone).

After the first few thousand times I was asked this, I realized I could just say “Nope,” and move on.

-But the truth is, I did play for a season in high school (before realizing I HATED playing basketball).

One lesson I remember from the first day of practice (the rest being a blur of misery): “It’s all about the rebound.”

Our coach explained that statistically, the teams with the most points didn’t just take more shots, they were the ones with the highest rebound-rate after a missed shot. It was all about the follow-up.

How does this relate to your business?

So many solopreneurs focus on acquiring new prospects and clients, that they miss the goldmine of following up with people they’ve already been in touch with.

The person who wasn’t ready to buy a few months ago may be interested (or have the money) now. The potential referral source who you had coffee with a year ago? They may be delighted to hear from you again. Your past customers & clients may be interested in reinvesting with you again.

As motivational speaker Jim Rohn said, “The fortune is in the follow-up.”

Who can you follow-up with today? Take action. Make a plan to boost your rebound-rate.

-Coach Jane