Pounce.

Yesterday, I talked to two clients who are in the process of creating packages for their coaching services (I work with health coaches, relationship coaches, business coaches… because good coaches know they need coaching!).

One said, “Before I start offering my program, I need to create the professional-looking videos and training handouts they’ll get… so I guess that means I can offer it in about six months.”

The other said, “Someone just told me they want to hire me for coaching! I don’t have my package put together yet, but I’m talking to them tomorrow. What can I put in the package?”

Question: Who’s going to bring in the money first?

One of the reasons I talk about imperfect action so much is that it creates motion, and motion brings in money.

You have to pounce, then perfect it later.

I shared the story of when I hadn’t even started my individual-coaching practice, but someone called me to ask if she could hire me for business coaching (she’d heard me on a podcast interview I’d done a year earlier). I said, “Sure! I can talk in about an hour, and I’ll go over my package options with you.”

Guess what?

I had no package options.

-But you can bet that an hour later, I had something typed up and priced out. I knew I could create something imperfect, and improve & update it later.

My work with the client went beautifully, and my coaching practice was born.

One of the best business books that nobody has read is Kate White’s “9 Secrets of Women Who Get Everything They Want.” The author has an entire chapter on the importance of not waiting for the right moment.

White explains that there’s nothing like a deadline to make you do the thing you’re putting off— and there’s nothing like pouncing to help you create that deadline for yourself.

Back to my clients: I walked both of them through creating “Package version 1.0”— both of which are much smaller & simpler (a number of sessions, a few tools) than what they’ll eventually offer, but both of which they can start selling now.

What can you “pounce” on now? I dare you to set a deadline for yourself. Let me know how it goes.